How to Improve Blog User Experience with Smart Design

Blog User Experience

Creating a blog website doesn't mean your main focus is only on getting traffic and views. The users who visit the website will trust it. And if a user trusts your website, you need to make their experience better. So, they can easily read your blog post and get knowledge from it. Now how you can improve the user experience, it includes so many points that we will discuss today.

It includes your website structure and performance, spelling and grammar mistakes, colors and fonts and also the Ad placement. We will guide you step by step as a beginner you need to avoid those mistakes and improve your website for your users.

1. Clear and focused layout

A website that has a lot of useless sections will never be liked by users. It creates a distraction for the users and they can not read the blog easily. For the blog post use only a single column where the user’s main focus is on writing and images. If you are adding a sidebar make sure to add only important widgets like popular post, a short Author information and categories. 

If you want to add more so just add an email form where users can sign up. The more simple your sidebar it is easy to understand and read. We recommend you do not add the sidebar if it is not important. If you think your audience is not clicking on the sidebars and most of your users are on mobile devices, then don’t include the sidebar in your blog website.

2. Mobile Friendly Design

Whenever you are designing a website you can see a desktop view and forget about the mobile display. It can affect your website and also the user experience. Most blogs get traffic  from mobile devices. So you need to customize website for mobile users in which:

• Loading Speed will be fast.
• Design look proper and responsive.
• Customize clear navigation menu.
• Don't add horizontal scrolling.
• Use large text size which is easy to read.
• Choose a theme which is responsive for all screen type.

These points not only improve the user experience but also improve the website Search Engine Optimization (SEO). Google gives rankings to those websites that focus on user experience.

3. Writing a better content

The main part of a website is content and if you write it with a lot of spelling and grammar mistakes users will never visit your website again. So, whenever you are writing a content for a website use Grammarly tool which will improve the spelling mistakes and also give you suggestions for the new words.

The other main issue is new bloggers just focus on the website SEO and traffic. In this case they add keywords in every paragraph for which they rank. This is called keyword stuffing, it not only affects the user experience but also affects your website ranking, and your website will never rank in the Google.

Below, we have mentioned some points. Make sure to focus on them while writing content.

• Clear short title for the blog.
• Add headings like H1, H2 and H3.
• Include Images in the content.
• Check the spelling mistakes or irrelevant sentences.
• Write short paragraphs.
• Add some bullet points which is easy to read by the users.

If you just read this full blog post you understand how to write a better content. The structure which we used is so simple and easy to read by the users.

4. Optimize typography for easy reading

If you choose a good font for your website it enhances the user experience. Typography affects a lot because whenever a user open a website and read an article they see typography. For this use a readable fonts like Inter, Roboto. These are the most used fonts which users can easily understand. The size of fonts really matters so choose the size up to 16 to 18px. Not too large and not too small which is difficult to read. 

Use only one single font in overall content and website. The color of fonts really matters, choose a dark color that is easy to see by the user and they can read it. You can use different color for the links which can be seen to user and they click on it.

5. Reduce distractions

There are so many ways of distraction for the user which depends on the website. But you need to avoid them like the Ad Placement and behavior. If you think adding too much ads in the website increases the CTR so you are wrong. In fact it distracts the user and they leave your website. So, if you are placing Google Ads in your website show them in a very clear place where user experience will not be affected.

Disable any kind of pop-up on your website. This is too bad for users and they never like it. You can place ads in the sidebar, footer and header which give a good experience to users. Similarly if you are doing affiliate marketing don’t add product links everywhere in the content. Just show the link to users one at a time if they want it they will buy it.

Why user experience is Important for a blog website?

Google rank those websites which providing a good experience to users. That is calculated by the bounce rate of a website. Means that if a user spends more time on a website and doesn’t leave immediately, the bounce rate will decrease. If the website bounce rate is low Google thinks the website is not giving users a good experience and your blog will not rank in Google.

Simply put, if the user spends more time on your website, your bounce rate will increase. And it is possible when your website user experience is better which we guide you in this blog. User experience is so much important for the website growth and traffic. Also if you are monetizing the website from Google AdSense they also give you approval if you follow the steps which we mention.