The Perfect Blog Post Structure for SEO and Readability

Blog Post Structure

A blog post is a very important part of a website and most people write blog posts to get traffic from Google. Then they convert the traffic into sales and also generate revenue from Ad networks. But to do this, they need to follow a basic structure for writing a blog post. This structure not only helps with Search Engine Optimization (SEO) but also improves the readability.

In this blog we will guide you through the most useful blog post structure which many experienced web developers use. Our blog post also follows this structure completely and other websites like Surfer SEO also use the same blog post structure. Follow the same steps while writing the content and you will see the results.

1. A Clear Blog Title with a Hook (H1)

The first impression a reader gets is the blog title. If you don’t make it user friendly and match it to the reader’s intent, they will never click on your blog post. The user will never click on your blog post for this you need to make it simple and solve the user problem for what they are looking for.

• Make Title short and to the Point.
• Add the related keyword for which you want to rank.
• Include questions like 'How To' or 'Why' if relevant.
• Add a number in the title like top 10, best 5. 

If you see in this example picture they include a simple short title for their blog post and it ranks on the top page of Google. They add keywords like "Best New Cars" also they included the year, which is easily understood by readers and they will click on it. This type of titles increase the Click Through Ratio (CTR).

2. Start with an Engaging Introduction

You need to write an opening that builds curiosity. For this you need to add information in the first paragraph that forces a reader to check the full article and get the information from it. And for the SEO you can also add your main focus keyword in the first Introduction paragraph.

• Add a question in start like " Why people are not buying old cars?"
• Then share some ongoing facts related to that topic.
• Or share the answer to that question.

You need to make them engaged to read the full blog post and write intro only about 150 words. Then after introduction you can write about the below content what you are going to write. This will give the reader an idea about the content what they are going to get in the blog post.

3. Use subheadings for the structure

Subheadings are very important for a blog post and this helps readers understand the content easily. To write it better start with the <h2> section. Which is related to your blog title and you can also use the focus keyword in it. Add a short detail about the blog post what you are providing to users.

After that add <h3> in which you need to explain the topic and solve the user problem. Write 2 to 3 paragraphs which are related to subheadings and you can explain it. Subheadings also help the readers to understand the content and help the Google to rank your blog post. In the paragraph you can also add bullet points, tables and other related information which help the users to understand the content.

4. Writing the Body Content

Body content is very important and you need to write it very unique and engaging. Use short paragraphs which is easy to read. Don’t write long blocks of text that feel like a book, it will affect the readability. Add some graphics like images and videos, Also use tables to present data for comparison it will help users read content easily.

Add examples in the body paragraph which help users get information quickly. Also don't do keyword stuffing in the body content because SEO is very important to get ranking in the Google. Write unique and original content by using keyword naturally.

5. End with a Strong Conclusion and FAQs

Don’t end the article with just body content or by providing limited information. There are so many other points and ideas for every content which you can add in the blog post. Also every post has some related questions which user ask and search in the Google.

So, find out that question and write their short and to the point answers. This will help the user and complete their intent. By doing this they will not leave your blog post until they will read the article full and solve their issue.

6. Internal and External Links

Internal linking means you will add another post or web page of your own website in the blog post. For example you are writing a content on "Best Gym in the United States." Now in this blog post you will use the keyword "Protein". And you have blog post which you write on "The best Protein in the United States." So, you will connect both posts through internal linking.

External link means you are writing a content but also connect the post with another website’s content. You will add a link of some other website to your blog post and this is called external linking. External link also means that you are giving a Backlink to other website.

Important Tips for the SEO

1. Avoid Keyword stuffing in the content.
2. Add an SEO meta description for blog post.
3. Include the focus keyword in URL slug.
4. Add the Alt text for the images.
5. Add the related Schema Markup for the blog post.

Conclusion

When you are writing a content focus on both readability and SEO. Google rank those website which focus on completing the user intent. When users stay on your website for a long time, Google assumes the website is providing quality and then it will give you ranking. For this you need to engage your audience, which you do by writing a blog post with clear structure.

Website ranking not only depends on content; it also includes many other factors like Backlinks, Off Page SEO, technical SEO, website customization and loading speed. Overall, the website needs a lot of improvement to get on the top pages of Google. All these steps which we mentioned are also the part of On Page SEO which help your article to rank easily.